Honda
Where Different Takes You
www.wklondon.com/civic-different
www.creativereview.co.uk
www.thedrum.com
We worked with Honda to encourage drivers to take a break from the norm in ‘Where Different Takes You’, a new pan-European campaign promoting the carmaker’s distinctive, sporty Civic. The campaign is led by a 60” film, which sees dynamic typography create an unexpected path – pushing the boundaries of a Civic driver. The film conveys the distinctive spirit of the Civic and the brand’s values, while showcasing every sleek and sporty angle of the vehicle. and is supported by a national print and out-of-home campaign.
Set to a slick voiceover from London rapper and artist Kojey Radical, the spot is directed by Mike Skrgatic and James Allen, who previously collaborated with Honda UK and W+K London on the award-winning Dream Makers film.